Coming off the heels of Louie Lopez's first signature shoe, Converse debuts the newest iteration of the popular skate silhouette: the Louie Lopez Pro Mid—designed with a higher profile for stability and style.
The Skateboarding landing page is the destination for all things Skate. For the month of July, Louie's newest shoe was featured as the hero story, alongside a 5-minute film, written and directed by Bryant Inthavong.
As an additional storytelling opportunity, the Product Detail Page for the Louie Lopez Pro Mid was used to highlight additional assets from the campaign, as well as cross-sell to the classic Louie Lopez Pro low-top.
For the launch, the Louie Lopez Pro Mid was featured in the Product Wall Banner, as well as in-grid cards.
