Converse partnered with world-renowned cosmetic brand, O.P.I., again to bring a second collection together. The new collection featured fall-ready colors drawn from O.P.I.’s Scotland collection. Tartan-inspired colors like “Good Girls Gone Plaid” and “Things I’ve Seen in Aber-green” were brought to life across the Chuck Taylor All Star and the ever-popular Chuck Taylor All Star Platform.
In the homepage P1, it was important to feature all the silhouettes available in the collection, with platforms as the hero.
The landing page starts off with the entire collection and as you move down the page, each section is broken up by platforms, high tops, and then low tops.
On the product detail pages, additional motion content was featured, as well as a cross-sell module to other silhouettes in the collection.
On the collection gridwall, we wanted to utilize the In-Grid cards as an additional storytelling opportunity for users who are driven here directly from performance marketing channels.
