In 2019, Converse CONS team rider, Ben Raemers, took his own life. Converse partnered with the Ben Raemers Foundation to honor him and bring awareness to the importance of mental health in the skateboarding community.
The focus of this campaign was to center the Ben Raemers Foundation's important mission: to end the stigma that comes with the mental health.
In the P1, when a user clicks "Learn More", it opens a pop-up modal that goes into more detail about Ben Raemers, the foundation, and resources for those struggling with their own mental health.
