In the Fall of 2020, Converse, Nike, and Jordan, partnered with Rock The Vote and When We All Vote to encourage US residents to register and participate in the 2020 Presidential Election. With how important the 2020 Presidential Election was, the main focus for the All Stars Vote campaign was a call to action for people to participate.
The landing page on converse.com served as the main destination for the All Stars Vote campaign. Due to COVID-19, mail-in voting was being made available all over the country. This process was new for a lot of people and the goal was to make sure voters were informed, empowered, and ready to vote. There was also an FAQ section to help demystify the voting and registration process. The facts and illustrations utilized throughout the landing page were made downloadable, for users to save and share on their social media.
